if designed intelligently, virtual sessions can increase the diversity of ideas. In traditional brainstorming, being exposed to others’ ideas causes uniformity and regression to the mean: the most creative people will descend to the level of the group average. But by preventing participants from being exposed to each other’s ideas during the idea-generation phase, virtual brainstorming encourages participants to offer a wider variety of ideas. In line with this,
How to brainstorm better
How to brainstorm better
How to brainstorm better
if designed intelligently, virtual sessions can increase the diversity of ideas. In traditional brainstorming, being exposed to others’ ideas causes uniformity and regression to the mean: the most creative people will descend to the level of the group average. But by preventing participants from being exposed to each other’s ideas during the idea-generation phase, virtual brainstorming encourages participants to offer a wider variety of ideas. In line with this,